{"id":1478,"date":"2023-01-11T11:40:00","date_gmt":"2023-01-11T18:40:00","guid":{"rendered":"https:\/\/processprimer.com\/?p=1478"},"modified":"2026-08-05T17:11:17","modified_gmt":"2026-08-05T23:11:17","slug":"how-to-succeed-on-your-next-process-improvement-initiative","status":"publish","type":"post","link":"https:\/\/processprimer.com\/blog\/how-to-succeed-on-your-next-process-improvement-initiative\/","title":{"rendered":"How To Succeed on Your Next Process Improvement Initiative"},"content":{"rendered":"\n<p>A culture of continuous improvement can create never-ending quality, efficiency, innovation, and profitability opportunities in any business. Process improvement is at the heart of this culture and we&#8217;re going to show you how to succeed on process improvement initiatives.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/processprimer.com\/blog\/wp-content\/uploads\/2023\/01\/cropped-Logo-only-blue-e1682621354898.png\" alt=\"\" class=\"wp-image-4058\" style=\"aspect-ratio:1.0340701219512196;width:160px;height:auto\" srcset=\"https:\/\/processprimer.com\/blog\/wp-content\/uploads\/2023\/01\/cropped-Logo-only-blue-e1682621354898.png 512w, https:\/\/processprimer.com\/blog\/wp-content\/uploads\/2023\/01\/cropped-Logo-only-blue-e1682621354898-300x300.png 300w, https:\/\/processprimer.com\/blog\/wp-content\/uploads\/2023\/01\/cropped-Logo-only-blue-e1682621354898-150x150.png 150w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/figure>\n<\/div>\n\n\n<p><strong>70% of process improvement initiatives fail <\/strong>due to reasons such as overcomplicating process improvement, poor leadership commitment or ownership, and poor communication. Keep in mind that not every process improvement initiative will be a huge success, but you can still take steps to stack the cards in your favour to achieve a better-than-30% success rate!<\/p>\n\n\n\n<p>Unsurprisingly, it takes a winning approach to succeed. So, here are your <strong>three key focus areas to help you succeed at making process improvements<\/strong> in your department or organization.<br><br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color:#ff6900\" class=\"tadv-color\"><strong>1.   Choose or lose.<\/strong> <\/span><\/h3>\n\n\n\n<p>Many process improvement initiatives fail due to poor process improvement selection. <strong>Just because a process has an opportunity for improvement doesn&#8217;t mean it should be improved<\/strong>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/processprimer.com\/blog\/wp-content\/uploads\/2023\/01\/implement-1.png\" alt=\"\" class=\"wp-image-4061\" style=\"width:128px;height:auto\" srcset=\"https:\/\/processprimer.com\/blog\/wp-content\/uploads\/2023\/01\/implement-1.png 512w, https:\/\/processprimer.com\/blog\/wp-content\/uploads\/2023\/01\/implement-1-300x300.png 300w, https:\/\/processprimer.com\/blog\/wp-content\/uploads\/2023\/01\/implement-1-150x150.png 150w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/figure>\n<\/div>\n\n\n<p>Choosing the right process improvement opportunities is vital. Sometimes, the improvement activity cost outweighs the benefit of implementation. When you do not have a good selection practice and you end up choosing &#8220;anything shiny&#8221;, or nothing at all, you lose time, money, and credibility.<\/p>\n\n\n\n<p>But how can you tell the difference? The answer is in <strong>having the right approach to identifying, ranking, and selecting your process improvement opportunities.<\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><span style=\"color:#0693e3\" class=\"tadv-color\">Identify<\/span><\/strong> improvement opportunities.<\/h4>\n\n\n\n<p>Process improvement opportunities are normally very easily identified by those who are closest to the process or the output. More specifically, listen to the feedback from your staff (regarding the process) as well as the voice of the customer<strong> <\/strong>(regarding the output). Create channels to funnel feedback to your improvement team or leaders, hold focus group sessions, conduct workshops, send out surveys, have a process improvement suggestion box. <strong>Collect the ideas and generate a list. <\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><span style=\"color:#0693e3\" class=\"tadv-color\">Rank<\/span><\/strong> improvement opportunities.<\/h4>\n\n\n\n<p>Once you have a list of process improvement opportunities, you need a method to rank and compare them.<\/p>\n\n\n\n<p>The easiest way to do this is to <strong>build a simple matrix<\/strong>. A matrix is a $10 word for a chart. A simple matrix looks like this:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"343\" src=\"https:\/\/processprimer.com\/wp-content\/uploads\/2021\/01\/image-7-1024x343.png\" alt=\"\" class=\"wp-image-1500\" srcset=\"https:\/\/processprimer.com\/blog\/wp-content\/uploads\/2021\/01\/image-7-1024x343.png 1024w, https:\/\/processprimer.com\/blog\/wp-content\/uploads\/2021\/01\/image-7-300x100.png 300w, https:\/\/processprimer.com\/blog\/wp-content\/uploads\/2021\/01\/image-7-768x257.png 768w, https:\/\/processprimer.com\/blog\/wp-content\/uploads\/2021\/01\/image-7.png 1058w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Build it once and you can use it over and over again.<strong> <\/strong>You can even use the sample we&#8217;ve included so you don&#8217;t have to build your own.<\/p>\n\n\n\n<p>The way the matrix works is this:<\/p>\n\n\n\n<p>A. Create a table and list the improvement opportunities in the first column, beginning on the second row, moving downwards.<\/p>\n\n\n\n<p>B. Identify what is important to the department or business. We&#8217;ll call this the &#8220;key drivers&#8221; and they may be items such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>cost-savings<\/li>\n\n\n\n<li>revenue generation<\/li>\n\n\n\n<li>customer satisfaction<\/li>\n\n\n\n<li>availability of resources (human and\/or capital)<\/li>\n<\/ul>\n\n\n\n<p>List the key drivers across the top, beginning in the second column, in the first row, moving towards the right.<\/p>\n\n\n\n<p>When you&#8217;ve listed off all the key drivers across the top, add a &#8220;Total&#8221; column at the far end (right side).<\/p>\n\n\n\n<p>C. Rank each key driver for each opportunity on a scale of 1 to 10 (1 being negative sentiment and 10 being positive sentiment). Add up the totals in the &#8220;Total&#8221; column and your ranking system is complete.<\/p>\n\n\n\n<p>A matrix can involve many more options and can be considerably more sophisticated depending on your needs or the needs of your organization. You may also determine that you would like to weigh customer satisfaction more than cost-savings in your matrix, and you can do that as well, but I&#8217;ll saved weighted scoring for another lesson.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span style=\"color:#0693e3\" class=\"tadv-color\">Select<\/span> improvement opportunities.<\/h4>\n\n\n\n<p>And, finally, it&#8217;s time to make your selection(s). Referencing the sample matrix above, you can see that the business leader might choose Opportunity 1 to proceed with first, even though Opportunity 3 has the highest sentiment for improving customer satisfaction. <\/p>\n\n\n\n<p><strong>Use the matrix as a guide for improvement opportunity selection<\/strong>. There&#8217;s no need to be too rigid with the matrix, but that&#8217;s up to you. This approach creates a consistent practice for you to rank and compare opportunities, and it can be as simple or as complex&nbsp;as you&#8217;d like it to be.<\/p>\n\n\n\n<p>The last thing to consider in selecting the right opportunity, is that sometimes improvements need to be made for regulatory, compliance, security, and\/or system compatibility reasons. These key drivers may or may not be in your wheelhouse and may or may not be within your control. If these are not items listed on your matrix, don&#8217;t be surprised or feel put out if opportunities with those drivers suddenly skyrocket to the top of the list without warning.<br><br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><span style=\"color:#ff6900\" class=\"tadv-color\">2.   Team All-In.<\/span><\/strong><\/h3>\n\n\n\n<p>If having <strong>the right team of skilled experts<\/strong> is considered important (and it is), then having <strong>strong executive\/sponsor commitment and support<\/strong> is considered critical to process improvement success.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color:#cf2e2e\" class=\"tadv-color\">I recall a project kickoff meeting between two executives and what the team took away from it was a huge shock!<\/span><\/h3>\n\n\n\n<p>We were in a project prioritization meeting. One of the VPs of Projects had just hired a new project manager to run a PCI Compliance Improvements Project. After the VP had finished introducing the new project manager, he went on to state that the PCI Compliance Improvements Project was a top priority for the organization. <strong>That&#8217;s when the train derailed&#8230;<\/strong><\/p>\n\n\n\n<p>A VP of Operations was present for the meeting and had recently been presented with a handful of organizational projects to support, which were also deemed, &#8220;top priority.&#8221; He proceeded with questions:<\/p>\n\n\n\n<p>&#8220;Is the PCI Compliance Improvements Project higher priority than [insert project A name here]?&#8221;<\/p>\n\n\n\n<p>&#8220;No.&#8221;<\/p>\n\n\n\n<p>&#8220;Is the PCI Compliance Improvements Project higher priority than [insert project B name here]?&#8221;<\/p>\n\n\n\n<p>&#8220;No.&#8221;<\/p>\n\n\n\n<p>&#8220;Is the PCI Compliance Improvements Project higher priority than [insert project C name here]?&#8221;<\/p>\n\n\n\n<p>&#8220;No.&#8221;<\/p>\n\n\n\n<p>I kid you not, the VP of Operations went through this questionnaire with the names of three more projects. The answer to each question was, &#8220;no.&#8221;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span style=\"color:#cf2e2e\" class=\"tadv-color\">How do you think that new project manager felt? What do you think of his chances for enthusiastic support and timely progress?<\/span><\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/processprimer.com\/blog\/wp-content\/uploads\/2023\/01\/businessman-1.png\" alt=\"\" class=\"wp-image-4063\" style=\"width:112px;height:auto\" srcset=\"https:\/\/processprimer.com\/blog\/wp-content\/uploads\/2023\/01\/businessman-1.png 512w, https:\/\/processprimer.com\/blog\/wp-content\/uploads\/2023\/01\/businessman-1-300x300.png 300w, https:\/\/processprimer.com\/blog\/wp-content\/uploads\/2023\/01\/businessman-1-150x150.png 150w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/figure>\n<\/div>\n\n\n<p>For true success, process improvements need to be a real priority &#8211; one that impacts your company&#8217;s bottom line and, therefore, has an influence on your teams&#8217; year-end review performance criteria. <\/p>\n\n\n\n<p>If your leadership is not yet ready to commit to that one, it may be best to circle back to process improvement when it becomes a true priority.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"tadv-color\" style=\"color:#0693e3\">Team All-In Part 1: leadership commitment and support at the executive\/sponsor level<\/span>.<\/h4>\n\n\n\n<p>It&#8217;s not that the executive or sponsor should halt their regular work or quit their day job to lead the process improvement initiative; that is simply not their role. However, what does tend to happen is that the process improvement initiative may work independently of functional manager responsibilities and performance goals.<\/p>\n\n\n\n<p><strong>To encourage strong commitment and sustained process improvement success, the executive\/sponsor should take steps to ensure the functional managers have a stake in the success of the process improvement initiative, and that the continuation of the improved process has a direct tie-in to their annual performance goals.<\/strong> Do not assume that your business leaders (functional managers) will support the ongoing success of the process improvement that you&#8217;ve spent time and money on. It&#8217;s possible they will, but you know the old adage about making assumptions &#8211; &#8220;when you ASSUME, you make an &#8220;ASS&#8221; out of &#8220;U&#8221; and &#8220;ME.&#8221;<\/p>\n\n\n\n<p>Clarity is better than assumption. Whenever possible, draw direct lines between organizational priorities and annual performance goals, especially with functional leaders. Reward accordingly.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span style=\"color:#0693e3\" class=\"tadv-color\">Team All-In Part 2: a skilled process improvement team.<\/span><\/h4>\n\n\n\n<p>You&#8217;ll want the following roles (note that some\/multiple roles may be performed by the same individual):<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Project lead<\/li>\n\n\n\n<li>Process expert\/analyst<\/li>\n\n\n\n<li>Business analyst<\/li>\n\n\n\n<li>Change Management analyst<\/li>\n\n\n\n<li>Process owner<\/li>\n\n\n\n<li>Functional leads or managers<\/li>\n\n\n\n<li>Subject Matter Expert(s)<\/li>\n<\/ul>\n\n\n\n<p>When you put the working team together, you don&#8217;t just choose Bill, Maria, and Jessica because they have more time than everyone else. Choosing the process improvement team is comprised of selections based on the following criteria\/need: leadership, experience, process improvement skillset, and familiarity with the processes. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/processprimer.com\/blog\/wp-content\/uploads\/2023\/01\/high-five-1.png\" alt=\"\" class=\"wp-image-4067\" style=\"width:154px;height:auto\" srcset=\"https:\/\/processprimer.com\/blog\/wp-content\/uploads\/2023\/01\/high-five-1.png 512w, https:\/\/processprimer.com\/blog\/wp-content\/uploads\/2023\/01\/high-five-1-300x300.png 300w, https:\/\/processprimer.com\/blog\/wp-content\/uploads\/2023\/01\/high-five-1-150x150.png 150w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/figure>\n<\/div>\n\n\n<p>So, to recap, Team All-In is a winning team comprised of:<\/p>\n\n\n\n<p>a. executive leadership commitment and sponsorship.<br>b. a skilled process improvement team.<br><br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color:#ff6900\" class=\"tadv-color\"><strong>3.  Measure monetization.<\/strong> <\/span><\/h3>\n\n\n\n<p>This is, arguably, the toughest challenge for some organizations &#8211; how do we measure success? What if we do not use operational metrics today? What if our processes are all manual tasks? What if we do not have the technology to support automated reporting?<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/processprimer.com\/blog\/wp-content\/uploads\/2023\/01\/bar-chart.png\" alt=\"\" class=\"wp-image-4069\" style=\"width:116px;height:auto\" srcset=\"https:\/\/processprimer.com\/blog\/wp-content\/uploads\/2023\/01\/bar-chart.png 512w, https:\/\/processprimer.com\/blog\/wp-content\/uploads\/2023\/01\/bar-chart-300x300.png 300w, https:\/\/processprimer.com\/blog\/wp-content\/uploads\/2023\/01\/bar-chart-150x150.png 150w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/figure>\n<\/div>\n\n\n<p><strong>The key to measuring success comes down to finding a way to connect the dots back to the company&#8217;s finances<\/strong>. Sometimes this is simple and sometimes it can be a bit of a riddle to solve, like following breadcrumbs.<\/p>\n\n\n\n<p>If you&#8217;ve ever hired a contractor, <strong>you may be familiar with the term, &#8220;time and materials.&#8221;<\/strong> You can use this term to help you figure out how a process impacts your company&#8217;s bottom line. In some cases, the numbers will be precise, in other cases they will be approximations. In some cases the metrics and reports can be automated, and, in other cases, they will be manually generated.<\/p>\n\n\n\n<p>Anything that is product-based is considered material. This includes products you purchase for the office and utilities or supplies that you purchase to support the manufacturing of a product.<\/p>\n\n\n\n<p>Anything non-product-based is considered time. Human Resource salaries and labour, training, shipping and equipment servicing are all examples of time-based costs.<\/p>\n\n\n\n<p>Use this approach as a guide to help you create performance metrics.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span style=\"color:#0693e3\" class=\"tadv-color\">Let&#8217;s illustrate this with an example:<\/span><\/h4>\n\n\n\n<p>Let&#8217;s say you work for a company that manufactures hand sanitizer and you suspect that that a high number of defective batches are costing your company in time, money and brand reputation. Your process improvement team has identified poor quality control as the culprit and you wish to build your case to determine whether or not it is worth it to improve quality control.<\/p>\n\n\n\n<p>What&#8217;s an appropriate quality metric to use for a quality control improvement initiative and what is the potential financial impact? Let&#8217;s look at some of the Time &amp; Materials costs:<\/p>\n\n\n\n<p><strong>Time<\/strong>: utilities costs, human resource (sales, support and operations) labour costs, equipment servicing, shipping, administration.<\/p>\n\n\n\n<p><strong>Materials<\/strong>: isopropyl alcohol, glycerin, hydrogen peroxide, distilled water, plastic containers, shipping containers, manufacturing equipment.<\/p>\n\n\n\n<p>When you have an unsatisfactory batch of hand sanitizer shipped off to a customer, there is a cost associated with the customer returning the product and your company sending them a satisfactory replacement.<\/p>\n\n\n\n<p>You analyze the steps for processing returns\/replacements and it may look like this:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"370\" src=\"https:\/\/processprimer.com\/wp-content\/uploads\/2021\/02\/image-2-1024x370.png\" alt=\"\" class=\"wp-image-1677\" style=\"width:768px;height:278px\" srcset=\"https:\/\/processprimer.com\/blog\/wp-content\/uploads\/2021\/02\/image-2-1024x370.png 1024w, https:\/\/processprimer.com\/blog\/wp-content\/uploads\/2021\/02\/image-2-300x109.png 300w, https:\/\/processprimer.com\/blog\/wp-content\/uploads\/2021\/02\/image-2-768x278.png 768w, https:\/\/processprimer.com\/blog\/wp-content\/uploads\/2021\/02\/image-2-1536x556.png 1536w, https:\/\/processprimer.com\/blog\/wp-content\/uploads\/2021\/02\/image-2.png 1761w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>The activities within the green border are efforts and costs incurred by your company, for rework due to a defective product.<\/p>\n\n\n\n<p>Let&#8217;s approximate some conservative numbers and perform some basic calculations:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><\/td><td>Hours<\/td><td>Rate<\/td><td>Totals<\/td><\/tr><tr><td>Agent (call centre) labour<\/td><td>2<\/td><td>$25 per hour<\/td><td>$50<\/td><\/tr><tr><td>Operations (remanufacturing) labour<\/td><td>2<\/td><td>$25 per hour<\/td><td>$50<\/td><\/tr><tr><td>Shipping costs<\/td><td>2 (units)<\/td><td>$10 per unit<\/td><td>$20<\/td><\/tr><tr><td>Total cost per defective batch<\/td><td><\/td><td><\/td><td>$90<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><br><span style=\"color:#0693e3\" class=\"tadv-color\">Ok, so let&#8217;s say the cost of rework per defective batch is $90. How can you measure the actual impact and cost-savings to your company?<\/span><\/h4>\n\n\n\n<p>If you have stats on the number of defective batches per shipment, use those for your actual cost impact calculation. Then, set a lower target to achieve and update the calculation to understand the reduced cost to your company. If you do not know your defective batch rate and\/or do not track it, you can estimate it for now, and begin tracking it as part of your process improvement plan.<\/p>\n\n\n\n<p>Finally, determine (through your process improvement team) how much the improvement activity will cost to implement and compare it to how much your company saves year over year (e.g., the next 3 to 5 years). <\/p>\n\n\n\n<p>Now you&#8217;ve determined a way to put a cost and ROI to a process improvement opportunity. You can use the same general approach if your company is service-based, rather than product-based.<\/p>\n\n\n\n<p>Try out this exercise with a business process problem that you have today and leave a comment to let us know if it helped, or if you have suggestions for improvements to the approach!<\/p>\n\n\n\n<p>Be safe, be healthy and be efficient.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<center>\n<div id=\"mc_embed_shell\">\n      <link href=\"\/\/cdn-images.mailchimp.com\/embedcode\/classic-061523.css\" rel=\"stylesheet\" type=\"text\/css\">\n  <style type=\"text\/css\">\n        #mc_embed_signup{background:#fff; false;clear:left; font:14px Helvetica,Arial,sans-serif; width: 1200px;}\n        \/* Add your own Mailchimp form style overrides in your site stylesheet or in this style block.\n           We recommend moving this block and the preceding CSS link to the HEAD of your HTML file. *\/\n<\/style><style type=\"text\/css\">\n        #mc-embedded-subscribe-form input[type=checkbox]{display: inline; width: auto;margin-right: 10px;}\n#mergeRow-gdpr {margin-top: 20px;}\n#mergeRow-gdpr fieldset label {font-weight: normal;}\n#mc-embedded-subscribe-form .mc_fieldset{border:none;min-height: 0px;padding-bottom:0px;}\n<\/style>\n<div id=\"mc_embed_signup\">\n    <form action=\"https:\/\/processprimer.us19.list-manage.com\/subscribe\/post?u=038e832b4fa1270b3c70c58de&amp;id=d49dd67c2c&amp;v_id=5164&amp;f_id=004ba2e4f0\" method=\"post\" id=\"mc-embedded-subscribe-form\" name=\"mc-embedded-subscribe-form\" class=\"validate\" target=\"_blank\">\n        <div id=\"mc_embed_signup_scroll\"><h2>Subscribe<\/h2>\n            <div class=\"indicates-required\"><span class=\"asterisk\">*<\/span> indicates required<\/div>\n            <div class=\"mc-field-group\"><label for=\"mce-EMAIL\">Email Address <span class=\"asterisk\">*<\/span><\/label><input type=\"email\" name=\"EMAIL\" class=\"required email\" id=\"mce-EMAIL\" required=\"\" value=\"\"><\/div><div id=\"mergeRow-gdpr\" class=\"mergeRow gdpr-mergeRow content__gdprBlock mc-field-group\"><div class=\"content__gdpr\"><label>Consent<\/label><p>By checking the box below, you give Process Primer Consulting Services Ltd. consent to use the information you provide to contact you regarding process improvement tips, ideas, solutions, and services.<\/p><fieldset class=\"mc_fieldset gdprRequired mc-field-group\" name=\"interestgroup_field\"><label class=\"checkbox subfield\" for=\"gdpr74688\"><input type=\"checkbox\" id=\"gdpr_74688\" name=\"gdpr[74688]\" class=\"gdpr\" value=\"Y\"><span>I consent<\/span><\/label><\/fieldset><p>We will never use or share your personal information without your permission. 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By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. <a href=\"https:\/\/mailchimp.com\/legal\/terms\">Learn more<\/a> about Mailchimp&#8217;s privacy practices.<\/p><\/div><\/div>\n        <div id=\"mce-responses\" class=\"clear foot\">\n            <div class=\"response\" id=\"mce-error-response\" style=\"display: none;\"><\/div>\n            <div class=\"response\" id=\"mce-success-response\" style=\"display: none;\"><\/div>\n        <\/div>\n    <div aria-hidden=\"true\" style=\"position: absolute; left: -5000px;\">\n        \/* real people should not fill this in and expect good things &#8211; do not remove this or risk form bot signups *\/\n        <input type=\"text\" name=\"b_038e832b4fa1270b3c70c58de_d49dd67c2c\" tabindex=\"-1\" value=\"\">\n    <\/div>\n        <div class=\"optionalParent\">\n            <div class=\"clear foot\">\n                <input type=\"submit\" name=\"subscribe\" 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Array();fnames[0]='EMAIL';ftypes[0]='email';fnames[1]='FNAME';ftypes[1]='text';fnames[2]='LNAME';ftypes[2]='text';fnames[3]='ADDRESS';ftypes[3]='address';}(jQuery));var $mcj = jQuery.noConflict(true);\n    \/\/ SMS Phone Multi-Country Functionality\n    if(!window.MC) {\n      window.MC = {};\n    }\n    window.MC.smsPhoneData = {\n      defaultCountryCode: 'CA',\n      programs: [],\n      smsProgramDataCountryNames: []\n    };\n\n    function getCountryUnicodeFlag(countryCode) {\n       return countryCode.toUpperCase().replace(\/.\/g, (char) => String.fromCodePoint(char.charCodeAt(0) + 127397))\n    };\n\n    \/\/ HTML sanitization function to prevent XSS\n    function sanitizeHtml(str) {\n      if (typeof str !== 'string') return '';\n      return str\n        .replace(\/&\/g, '&amp;')\n        .replace(\/<\/g, '&lt;')\n        .replace(\/>\/g, '&gt;')\n        .replace(\/\"\/g, '&quot;')\n        .replace(\/'\/g, '&#x27;')\n        .replace(\/\\\/\/g, '&#x2F;');\n    }\n\n    \/\/ URL sanitization function to prevent javascript: and data: URLs\n    function sanitizeUrl(url) {\n      if (typeof url !== 'string') return '';\n      const trimmedUrl = url.trim().toLowerCase();\n      if (trimmedUrl.startsWith('javascript:') || trimmedUrl.startsWith('data:') || trimmedUrl.startsWith('vbscript:')) {\n        return '#';\n      }\n      return url;\n    }\n\n    const getBrowserLanguage = () => {\n      if (!window?.navigator?.language?.split('-')[1]) {\n        return window?.navigator?.language?.toUpperCase();\n      }\n      return window?.navigator?.language?.split('-')[1];\n    };\n\n    \n    function getDefaultCountryProgram(defaultCountryCode, smsProgramData) {\n      if (!smsProgramData || smsProgramData.length === 0) {\n        return null;\n      }\n\n      const browserLanguage = getBrowserLanguage();\n\n      if (browserLanguage) {\n        const foundProgram = smsProgramData.find(\n          (program) => program?.countryCode === browserLanguage,\n        );\n        if (foundProgram) {\n          return foundProgram;\n        }\n      }\n\n      if (defaultCountryCode) {\n        const foundProgram = smsProgramData.find(\n          (program) => program?.countryCode === defaultCountryCode,\n        );\n        if (foundProgram) {\n          return foundProgram;\n        }\n      }\n\n      return smsProgramData[0];\n    }\n\n    function updateSmsLegalText(countryCode, fieldName) {\n      if (!countryCode || !fieldName) {\n        return;\n      }\n      \n      const programs = window?.MC?.smsPhoneData?.programs;\n      if (!programs || !Array.isArray(programs)) {\n        return;\n      }\n      \n      const program = programs.find(program => program?.countryCode === countryCode);\n      if (!program || !program.requiredTemplate) {\n        return;\n      }\n    \n      \n      var smsConsentHtmlRenderingFixEnabled = true;\n      \n      const legalTextElement = document.querySelector('#legal-text-' + fieldName);\n      if (!legalTextElement) {\n        return;\n      }\n      \n      const divRegex = new RegExp('<\/?[div][^>]*>', 'gi');\n      const blockWrapperRegex = new RegExp('<\/?(?:div|p)[^>]*>', 'gi');\n      const fullAnchorRegex = new RegExp('<a.*?<\/a>', 'g');\n      const anchorRegex = new RegExp('<a href=\"(.*?)\" target=\"(.*?)\">(.*?)<\/a>');\n      \n      const template = smsConsentHtmlRenderingFixEnabled\n        ? program.requiredTemplate\n            .replace(\/<\\\/p>\\s*<p[^>]*>\/gi, ' ')\n            .replace(blockWrapperRegex, '')\n        : program.requiredTemplate.replace(divRegex, '');\n      \n      \n\n      legalTextElement.textContent = '';\n      const parts = template.split(\/(<a href=\".*?\" target=\".*?\">.*?<\\\/a>)\/g);\n      parts.forEach(function(part) {\n        if (!part) {\n          return;\n        }\n        const anchorMatch = part.match(\/<a href=\"(.*?)\" target=\"(.*?)\">(.*?)<\\\/a>\/);\n        if (anchorMatch) {\n          const linkElement = document.createElement('a');\n          linkElement.href = sanitizeUrl(anchorMatch[1]);\n          linkElement.target = sanitizeHtml(anchorMatch[2]);\n          linkElement.textContent = sanitizeHtml(anchorMatch[3]);\n          legalTextElement.appendChild(linkElement);\n        } else {\n          legalTextElement.appendChild(document.createTextNode(part));\n        }\n      });\n          \n    }\n\n    function generateDropdownOptions(smsProgramData) {\n      if (!smsProgramData || smsProgramData.length === 0) {\n        return '';\n      }\n\n      var programs = false\n        ? smsProgramData.filter(function(p, i, arr) {\n            return arr.findIndex(function(q) { return q.countryCode === p.countryCode; }) === i;\n          })\n        : smsProgramData;\n      \n      return programs.map(program => {\n        const flag = getCountryUnicodeFlag(program.countryCode);\n        const countryName = getCountryName(program.countryCode);\n        const callingCode = program.countryCallingCode || '';\n        \/\/ Sanitize all values to prevent XSS\n        const sanitizedCountryCode = sanitizeHtml(program.countryCode || '');\n        const sanitizedCountryName = sanitizeHtml(countryName || '');\n        const sanitizedCallingCode = sanitizeHtml(callingCode || '');\n        return '<option value=\"' + sanitizedCountryCode + '\">' + sanitizedCountryName + ' ' + sanitizedCallingCode + '<\/option>';\n      }).join('');\n    }\n\n    function getCountryName(countryCode) {\n      if (window.MC?.smsPhoneData?.smsProgramDataCountryNames && Array.isArray(window.MC.smsPhoneData.smsProgramDataCountryNames)) {\n        for (let i = 0; i < window.MC.smsPhoneData.smsProgramDataCountryNames.length; i++) {\n          if (window.MC.smsPhoneData.smsProgramDataCountryNames[i].code === countryCode) {\n            return window.MC.smsPhoneData.smsProgramDataCountryNames[i].name;\n          }\n        }\n      }\n      return countryCode;\n    }\n\n    function getDefaultPlaceholder(countryCode) {\n      if (!countryCode || typeof countryCode !== 'string') {\n        return '+1 000 000 0000'; \/\/ Default US placeholder\n      }\n      \n            var mockPlaceholders = [\n        {\n          countryCode: 'US',\n          placeholder: '+1 000 000 0000',\n          helpText: 'Include the US country code +1 before the phone number',\n        },\n        {\n          countryCode: 'GB',\n          placeholder: '+44 0000 000000',\n          helpText: 'Include the GB country code +44 before the phone number',\n        },\n        {\n          countryCode: 'CA',\n          placeholder: '+1 000 000 0000',\n          helpText: 'Include the CA country code +1 before the phone number',\n        },\n        {\n          countryCode: 'AU',\n          placeholder: '+61 000 000 000',\n          helpText: 'Include the AU country code +61 before the phone number',\n        },\n        {\n          countryCode: 'DE',\n          placeholder: '+49 000 0000000',\n          helpText: 'F\u00fcgen Sie vor der Telefonnummer die DE-L\u00e4ndervorwahl +49 ein',\n        },\n        {\n          countryCode: 'FR',\n          placeholder: '+33 0 00 00 00 00',\n          helpText: 'Incluez le code pays FR +33 avant le num\u00e9ro de t\u00e9l\u00e9phone',\n        },\n        {\n          countryCode: 'ES',\n          placeholder: '+34 000 000 000',\n          helpText: 'Incluya el c\u00f3digo de pa\u00eds ES +34 antes del n\u00famero de tel\u00e9fono',\n        },\n        {\n          countryCode: 'NL',\n          placeholder: '+31 0 00000000',\n          helpText: 'Voeg de NL-landcode +31 toe v\u00f3\u00f3r het telefoonnummer',\n        },\n        {\n          countryCode: 'BE',\n          placeholder: '+32 000 00 00 00',\n          helpText: 'Incluez le code pays BE +32 avant le num\u00e9ro de t\u00e9l\u00e9phone',\n        },\n        {\n          countryCode: 'CH',\n          placeholder: '+41 00 000 00 00',\n          helpText: 'F\u00fcgen Sie vor der Telefonnummer die CH-L\u00e4ndervorwahl +41 ein',\n        },\n        {\n          countryCode: 'AT',\n          placeholder: '+43 000 000 0000',\n          helpText: 'F\u00fcgen Sie vor der Telefonnummer die AT-L\u00e4ndervorwahl +43 ein',\n        },\n        {\n          countryCode: 'IE',\n          placeholder: '+353 00 000 0000',\n          helpText: 'Include the IE country code +353 before the phone number',\n        },\n        {\n          countryCode: 'IT',\n          placeholder: '+39 000 000 0000',\n          helpText: 'Includere il prefisso internazionale IT +39 prima del numero di telefono',\n        },\n        {\n          countryCode: 'NO',\n          placeholder: '+47 000 00 000',\n          helpText: 'Inkluder NO landskode +47 f\u00f8r telefonnummeret',\n        },\n        {\n          countryCode: 'SE',\n          placeholder: '+46 00 000 00 00',\n          helpText: 'Inkludera SE landskod +46 f\u00f6re telefonnumret',\n        },\n        {\n          countryCode: 'DK',\n          placeholder: '+45 00 00 00 00',\n          helpText: 'Inkluder DK landekode +45 f\u00f8r telefonnummeret',\n        },\n        {\n          countryCode: 'FI',\n          placeholder: '+358 00 000 0000',\n          helpText: 'Sis\u00e4llyt\u00e4 FI-maakoodi +358 ennen puhelinnumeroa',\n        },\n        {\n          countryCode: 'EE',\n          placeholder: '+372 0000 0000',\n          helpText: 'Lisage EE riigikood +372 telefoninumbri ette',\n        },\n        {\n          countryCode: 'PL',\n          placeholder: '+48 000 000 000',\n          helpText: 'Podaj numer kierunkowy PL +48 przed numerem telefonu',\n        },\n        {\n          countryCode: 'SK',\n          placeholder: '+421 000 000 000',\n          helpText: 'Pred telef\u00f3nne \u010d\u00edslo uve\u010fte k\u00f3d krajiny SK +421',\n        },\n        {\n          countryCode: 'LV',\n          placeholder: '+371 0000 0000',\n          helpText: 'Iek\u013caujiet LV valsts kodu +371 pirms t\u0101lru\u0146a numura',\n        },\n        {\n          countryCode: 'LT',\n          placeholder: '+370 0000 0000',\n          helpText: '\u012etraukite LT \u0161alies kod\u0105 +370 prie\u0161 telefono numer\u012f',\n        },\n        {\n          countryCode: 'GR',\n          placeholder: '+30 000 000 0000',\n          helpText: '\u03a3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03bb\u03ac\u03b2\u03b5\u03c4\u03b5 \u03c4\u03bf\u03bd \u03ba\u03c9\u03b4\u03b9\u03ba\u03cc \u03c7\u03ce\u03c1\u03b1\u03c2 GR +30 \u03c0\u03c1\u03b9\u03bd \u03b1\u03c0\u03cc \u03c4\u03bf\u03bd \u03b1\u03c1\u03b9\u03b8\u03bc\u03cc \u03c4\u03b7\u03bb\u03b5\u03c6\u03ce\u03bd\u03bf\u03c5',\n        },\n        {\n          countryCode: 'PT',\n          placeholder: '+351 000 000 000',\n          helpText: 'Inclua o c\u00f3digo de pa\u00eds PT +351 antes do n\u00famero de telefone',\n        },\n        {\n          countryCode: 'HR',\n          placeholder: '+385 00 000 0000',\n          helpText: 'Uklju\u010dite HR pozivni broj dr\u017eave +385 prije telefonskog broja',\n        },\n        {\n          countryCode: 'SI',\n          placeholder: '+386 00 000 000',\n          helpText: 'Vklju\u010dite SI kodo dr\u017eave +386 pred telefonsko \u0161tevilko',\n        },\n        {\n          countryCode: 'IS',\n          placeholder: '+354 000 0000',\n          helpText: 'L\u00e1ttu IS landsn\u00famer +354 fylgja \u00e1 undan s\u00edman\u00famerinu',\n        },\n        {\n          countryCode: 'LU',\n          placeholder: '+352 000 000 000',\n          helpText: 'Incluez le code pays LU +352 avant le num\u00e9ro de t\u00e9l\u00e9phone',\n        },\n        {\n          countryCode: 'MC',\n          placeholder: '+377 00 00 00 00',\n          helpText: 'Incluez le code pays MC +377 avant le num\u00e9ro de t\u00e9l\u00e9phone',\n        },\n        {\n          countryCode: 'AD',\n          placeholder: '+376 000 000',\n          helpText: 'Incloeu el codi de pa\u00eds AD +376 abans del n\u00famero de tel\u00e8fon',\n        },\n        {\n          countryCode: 'JE',\n          placeholder: '+44 0000 000000',\n          helpText: 'Include the JE country code +44 before the phone number',\n        },\n        {\n          countryCode: 'IM',\n          placeholder: '+44 0000 000000',\n          helpText: 'Include the IM country code +44 before the phone number',\n        },\n        {\n          countryCode: 'GG',\n          placeholder: '+44 0000 000000',\n          helpText: 'Include the GG country code +44 before the phone number',\n        },\n        {\n          countryCode: 'AL',\n          placeholder: '+355 00 000 0000',\n          helpText: 'P\u00ebrfshini kodin e vendit AL +355 para numrit t\u00eb telefonit',\n        },\n        {\n          countryCode: 'SM',\n          placeholder: '+378 0000 000000',\n          helpText: 'Includere il prefisso internazionale SM +378 prima del numero di telefono',\n        },\n        {\n          countryCode: 'FO',\n          placeholder: '+298 000000',\n          helpText: 'Inkluder FO landekode +298 f\u00f8r telefonnummeret',\n        },\n        {\n          countryCode: 'MT',\n          placeholder: '+356 0000 0000',\n          helpText: 'Include the MT country code +356 before the phone number',\n        },\n        {\n          countryCode: 'LI',\n          placeholder: '+423 000 0000',\n          helpText: 'F\u00fcgen Sie vor der Telefonnummer die LI-L\u00e4ndervorwahl +423 ein',\n        },\n        {\n          countryCode: 'GI',\n          placeholder: '+350 000 00000',\n          helpText: 'Include the GI country code +350 before the phone number',\n        },\n        {\n          countryCode: 'MD',\n          placeholder: '+373 00 000 000',\n          helpText: 'Include\u021bi codul de \u021bar\u0103 MD +373 \u00eenaintea num\u0103rului de telefon',\n        },\n        {\n          countryCode: 'HU',\n          placeholder: '+36 00 000 0000',\n          helpText: 'A telefonsz\u00e1m el\u0151tt adja meg a HU orsz\u00e1gk\u00f3dot +36',\n        },\n        {\n          countryCode: 'NZ',\n          placeholder: '+64 00 000 0000',\n          helpText: 'Include the NZ country code +64 before the phone number',\n        },\n        {\n          countryCode: 'ME',\n          placeholder: '+382 00 000 000',\n          helpText: 'Uklju\u010dite ME pozivni broj dr\u017eave +382 prije telefonskog broja',\n        },\n      ];\n\n      const selectedPlaceholder = mockPlaceholders.find(function(item) {\n        return item &#038;&#038; item.countryCode === countryCode;\n      });\n      \n      return selectedPlaceholder ? selectedPlaceholder.placeholder : mockPlaceholders[0].placeholder;\n    }\n\n    function updatePlaceholder(countryCode, fieldName) {\n      if (!countryCode || !fieldName) {\n        return;\n      }\n      \n      const phoneInput = document.querySelector('#mce-' + fieldName);\n      if (!phoneInput) {\n        return;\n      }\n      \n      const placeholder = getDefaultPlaceholder(countryCode);\n      if (placeholder) {\n        phoneInput.placeholder = placeholder;\n      }\n    }\n\n    function updateCountryCodeInstruction(countryCode, fieldName) {\n      updatePlaceholder(countryCode, fieldName);\n      \n    }\n\n    function getDefaultHelpText(countryCode) {\n      var mockPlaceholders = [\n        {\n          countryCode: 'US',\n          placeholder: '+1 000 000 0000',\n          helpText: 'Include the US country code +1 before the phone number',\n        },\n        {\n          countryCode: 'GB',\n          placeholder: '+44 0000 000000',\n          helpText: 'Include the GB country code +44 before the phone number',\n        },\n        {\n          countryCode: 'CA',\n          placeholder: '+1 000 000 0000',\n          helpText: 'Include the CA country code +1 before the phone number',\n        },\n        {\n          countryCode: 'AU',\n          placeholder: '+61 000 000 000',\n          helpText: 'Include the AU country code +61 before the phone number',\n        },\n        {\n          countryCode: 'DE',\n          placeholder: '+49 000 0000000',\n          helpText: 'F\u00fcgen Sie vor der Telefonnummer die DE-L\u00e4ndervorwahl +49 ein',\n        },\n        {\n          countryCode: 'FR',\n          placeholder: '+33 0 00 00 00 00',\n          helpText: 'Incluez le code pays FR +33 avant le num\u00e9ro de t\u00e9l\u00e9phone',\n        },\n        {\n          countryCode: 'ES',\n          placeholder: '+34 000 000 000',\n          helpText: 'Incluya el c\u00f3digo de pa\u00eds ES +34 antes del n\u00famero de tel\u00e9fono',\n        },\n        {\n          countryCode: 'NL',\n          placeholder: '+31 0 00000000',\n          helpText: 'Voeg de NL-landcode +31 toe v\u00f3\u00f3r het telefoonnummer',\n        },\n        {\n          countryCode: 'BE',\n          placeholder: '+32 000 00 00 00',\n          helpText: 'Incluez le code pays BE +32 avant le num\u00e9ro de t\u00e9l\u00e9phone',\n        },\n        {\n          countryCode: 'CH',\n          placeholder: '+41 00 000 00 00',\n          helpText: 'F\u00fcgen Sie vor der Telefonnummer die CH-L\u00e4ndervorwahl +41 ein',\n        },\n        {\n          countryCode: 'AT',\n          placeholder: '+43 000 000 0000',\n          helpText: 'F\u00fcgen Sie vor der Telefonnummer die AT-L\u00e4ndervorwahl +43 ein',\n        },\n        {\n          countryCode: 'IE',\n          placeholder: '+353 00 000 0000',\n          helpText: 'Include the IE country code +353 before the phone number',\n        },\n        {\n          countryCode: 'IT',\n          placeholder: '+39 000 000 0000',\n          helpText: 'Includere il prefisso internazionale IT +39 prima del numero di telefono',\n        },\n        {\n          countryCode: 'NO',\n          placeholder: '+47 000 00 000',\n          helpText: 'Inkluder NO landskode +47 f\u00f8r telefonnummeret',\n        },\n        {\n          countryCode: 'SE',\n          placeholder: '+46 00 000 00 00',\n          helpText: 'Inkludera SE landskod +46 f\u00f6re telefonnumret',\n        },\n        {\n          countryCode: 'DK',\n          placeholder: '+45 00 00 00 00',\n          helpText: 'Inkluder DK landekode +45 f\u00f8r telefonnummeret',\n        },\n        {\n          countryCode: 'FI',\n          placeholder: '+358 00 000 0000',\n          helpText: 'Sis\u00e4llyt\u00e4 FI-maakoodi +358 ennen puhelinnumeroa',\n        },\n        {\n          countryCode: 'EE',\n          placeholder: '+372 0000 0000',\n          helpText: 'Lisage EE riigikood +372 telefoninumbri ette',\n        },\n        {\n          countryCode: 'PL',\n          placeholder: '+48 000 000 000',\n          helpText: 'Podaj numer kierunkowy PL +48 przed numerem telefonu',\n        },\n        {\n          countryCode: 'SK',\n          placeholder: '+421 000 000 000',\n          helpText: 'Pred telef\u00f3nne \u010d\u00edslo uve\u010fte k\u00f3d krajiny SK +421',\n        },\n        {\n          countryCode: 'LV',\n          placeholder: '+371 0000 0000',\n          helpText: 'Iek\u013caujiet LV valsts kodu +371 pirms t\u0101lru\u0146a numura',\n        },\n        {\n          countryCode: 'LT',\n          placeholder: '+370 0000 0000',\n          helpText: '\u012etraukite LT \u0161alies kod\u0105 +370 prie\u0161 telefono numer\u012f',\n        },\n        {\n          countryCode: 'GR',\n          placeholder: '+30 000 000 0000',\n          helpText: '\u03a3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03bb\u03ac\u03b2\u03b5\u03c4\u03b5 \u03c4\u03bf\u03bd \u03ba\u03c9\u03b4\u03b9\u03ba\u03cc \u03c7\u03ce\u03c1\u03b1\u03c2 GR +30 \u03c0\u03c1\u03b9\u03bd \u03b1\u03c0\u03cc \u03c4\u03bf\u03bd \u03b1\u03c1\u03b9\u03b8\u03bc\u03cc \u03c4\u03b7\u03bb\u03b5\u03c6\u03ce\u03bd\u03bf\u03c5',\n        },\n        {\n          countryCode: 'PT',\n          placeholder: '+351 000 000 000',\n          helpText: 'Inclua o c\u00f3digo de pa\u00eds PT +351 antes do n\u00famero de telefone',\n        },\n        {\n          countryCode: 'HR',\n          placeholder: '+385 00 000 0000',\n          helpText: 'Uklju\u010dite HR pozivni broj dr\u017eave +385 prije telefonskog broja',\n        },\n        {\n          countryCode: 'SI',\n          placeholder: '+386 00 000 000',\n          helpText: 'Vklju\u010dite SI kodo dr\u017eave +386 pred telefonsko \u0161tevilko',\n        },\n        {\n          countryCode: 'IS',\n          placeholder: '+354 000 0000',\n          helpText: 'L\u00e1ttu IS landsn\u00famer +354 fylgja \u00e1 undan s\u00edman\u00famerinu',\n        },\n        {\n          countryCode: 'LU',\n          placeholder: '+352 000 000 000',\n          helpText: 'Incluez le code pays LU +352 avant le num\u00e9ro de t\u00e9l\u00e9phone',\n        },\n        {\n          countryCode: 'MC',\n          placeholder: '+377 00 00 00 00',\n          helpText: 'Incluez le code pays MC +377 avant le num\u00e9ro de t\u00e9l\u00e9phone',\n        },\n        {\n          countryCode: 'AD',\n          placeholder: '+376 000 000',\n          helpText: 'Incloeu el codi de pa\u00eds AD +376 abans del n\u00famero de tel\u00e8fon',\n        },\n        {\n          countryCode: 'JE',\n          placeholder: '+44 0000 000000',\n          helpText: 'Include the JE country code +44 before the phone number',\n        },\n        {\n          countryCode: 'IM',\n          placeholder: '+44 0000 000000',\n          helpText: 'Include the IM country code +44 before the phone number',\n        },\n        {\n          countryCode: 'GG',\n          placeholder: '+44 0000 000000',\n          helpText: 'Include the GG country code +44 before the phone number',\n        },\n        {\n          countryCode: 'AL',\n          placeholder: '+355 00 000 0000',\n          helpText: 'P\u00ebrfshini kodin e vendit AL +355 para numrit t\u00eb telefonit',\n        },\n        {\n          countryCode: 'SM',\n          placeholder: '+378 0000 000000',\n          helpText: 'Includere il prefisso internazionale SM +378 prima del numero di telefono',\n        },\n        {\n          countryCode: 'FO',\n          placeholder: '+298 000000',\n          helpText: 'Inkluder FO landekode +298 f\u00f8r telefonnummeret',\n        },\n        {\n          countryCode: 'MT',\n          placeholder: '+356 0000 0000',\n          helpText: 'Include the MT country code +356 before the phone number',\n        },\n        {\n          countryCode: 'LI',\n          placeholder: '+423 000 0000',\n          helpText: 'F\u00fcgen Sie vor der Telefonnummer die LI-L\u00e4ndervorwahl +423 ein',\n        },\n        {\n          countryCode: 'GI',\n          placeholder: '+350 000 00000',\n          helpText: 'Include the GI country code +350 before the phone number',\n        },\n        {\n          countryCode: 'MD',\n          placeholder: '+373 00 000 000',\n          helpText: 'Include\u021bi codul de \u021bar\u0103 MD +373 \u00eenaintea num\u0103rului de telefon',\n        },\n        {\n          countryCode: 'HU',\n          placeholder: '+36 00 000 0000',\n          helpText: 'A telefonsz\u00e1m el\u0151tt adja meg a HU orsz\u00e1gk\u00f3dot +36',\n        },\n        {\n          countryCode: 'NZ',\n          placeholder: '+64 00 000 0000',\n          helpText: 'Include the NZ country code +64 before the phone number',\n        },\n        {\n          countryCode: 'ME',\n          placeholder: '+382 00 000 000',\n          helpText: 'Uklju\u010dite ME pozivni broj dr\u017eave +382 prije telefonskog broja',\n        },\n      ];\n      \n      if (!countryCode || typeof countryCode !== 'string') {\n        return mockPlaceholders[0].helpText;\n      }\n      \n      const selectedHelpText = mockPlaceholders.find(function(item) {\n          return item &#038;&#038; item.countryCode === countryCode;\n        });\n        \n        return selectedHelpText ? selectedHelpText.helpText : mockPlaceholders[0].helpText;\n    }\n\n    function setDefaultHelpText(countryCode) {\n      const helpTextSpan = document.querySelector('#help-text');\n      if (!helpTextSpan) {\n        return;\n      }\n\n        \n    }\n\n    function updateHelpTextCountryCode(countryCode, fieldName) {\n      if (!countryCode || !fieldName) {\n        return;\n      }\n      \n      setDefaultHelpText(countryCode);\n    }\n\n    function initializeSmsPhoneDropdown(fieldName) {\n      if (!fieldName || typeof fieldName !== 'string') {\n        return;\n      }\n      \n      const dropdown = document.querySelector('#country-select-' + fieldName);\n      const displayFlag = document.querySelector('#flag-display-' + fieldName);\n      \n      if (!dropdown || !displayFlag) {\n        return;\n      }\n\n      const smsPhoneData = window.MC?.smsPhoneData;\n      if (smsPhoneData &#038;&#038; smsPhoneData.programs &#038;&#038; Array.isArray(smsPhoneData.programs)) {\n        dropdown.innerHTML = generateDropdownOptions(smsPhoneData.programs);\n      }\n\n      const defaultProgram = getDefaultCountryProgram(smsPhoneData?.defaultCountryCode, smsPhoneData?.programs);\n      if (defaultProgram &#038;&#038; defaultProgram.countryCode) {\n        dropdown.value = defaultProgram.countryCode;\n        \n        const flagSpan = displayFlag?.querySelector('#flag-emoji-' + fieldName);\n        if (flagSpan) {\n          flagSpan.textContent = getCountryUnicodeFlag(defaultProgram.countryCode);\n          flagSpan.setAttribute('aria-label', sanitizeHtml(defaultProgram.countryCode) + ' flag');\n        }\n        \n        updateSmsLegalText(defaultProgram.countryCode, fieldName);\n        updatePlaceholder(defaultProgram.countryCode, fieldName);\n        updateCountryCodeInstruction(defaultProgram.countryCode, fieldName);\n      }\n\n     \n      var smsNotRequiredRemoveCountryCodeEnabled = true;\n      var smsField = Object.values({\"EMAIL\":{\"name\":\"EMAIL\",\"label\":\"Email Address\",\"helper_text\":\"\",\"type\":\"email\",\"required\":true,\"audience_field_name\":\"Email Address\",\"merge_id\":0,\"help_text_enabled\":false,\"enabled\":true,\"order\":0,\"field_type\":\"merge\"},\"FNAME\":{\"name\":\"FNAME\",\"label\":\"First Name\",\"helper_text\":\"\",\"type\":\"text\",\"required\":false,\"audience_field_name\":\"First Name\",\"merge_id\":1,\"help_text_enabled\":false,\"enabled\":false,\"order\":null,\"field_type\":\"merge\"},\"LNAME\":{\"name\":\"LNAME\",\"label\":\"Last Name\",\"helper_text\":\"\",\"type\":\"text\",\"required\":false,\"audience_field_name\":\"Last Name\",\"merge_id\":2,\"help_text_enabled\":false,\"enabled\":false,\"order\":null,\"field_type\":\"merge\"},\"ADDRESS\":{\"name\":\"ADDRESS\",\"label\":\"Address\",\"helper_text\":\"\",\"type\":\"address\",\"required\":false,\"audience_field_name\":\"Address\",\"enabled\":false,\"order\":null,\"field_type\":\"merge\",\"merge_id\":3,\"countries\":{\"2\":\"Albania\",\"3\":\"Algeria\",\"4\":\"Andorra\",\"5\":\"Angola\",\"6\":\"Argentina\",\"7\":\"Armenia\",\"8\":\"Australia\",\"9\":\"Austria\",\"10\":\"Azerbaijan\",\"11\":\"Bahamas\",\"12\":\"Bahrain\",\"13\":\"Bangladesh\",\"14\":\"Barbados\",\"15\":\"Belarus\",\"16\":\"Belgium\",\"17\":\"Belize\",\"18\":\"Benin\",\"19\":\"Bermuda\",\"20\":\"Bhutan\",\"21\":\"Bolivia\",\"22\":\"Bosnia and Herzegovina\",\"23\":\"Botswana\",\"24\":\"Brazil\",\"25\":\"Bulgaria\",\"26\":\"Burkina Faso\",\"27\":\"Burundi\",\"28\":\"Cambodia\",\"29\":\"Cameroon\",\"30\":\"Canada\",\"31\":\"Cape Verde\",\"32\":\"Cayman Islands\",\"33\":\"Central African Republic\",\"34\":\"Chad\",\"35\":\"Chile\",\"36\":\"China\",\"37\":\"Colombia\",\"38\":\"Congo\",\"40\":\"Croatia\",\"41\":\"Cyprus\",\"42\":\"Czech Republic\",\"43\":\"Denmark\",\"44\":\"Djibouti\",\"45\":\"Ecuador\",\"46\":\"Egypt\",\"47\":\"El Salvador\",\"48\":\"Equatorial Guinea\",\"49\":\"Eritrea\",\"50\":\"Estonia\",\"51\":\"Ethiopia\",\"52\":\"Fiji\",\"53\":\"Finland\",\"54\":\"France\",\"56\":\"Gabon\",\"57\":\"Gambia\",\"58\":\"Georgia\",\"59\":\"Germany\",\"60\":\"Ghana\",\"61\":\"Greece\",\"63\":\"Guinea\",\"64\":\"Guinea-Bissau\",\"65\":\"Guyana\",\"66\":\"Honduras\",\"67\":\"Hong Kong\",\"68\":\"Hungary\",\"69\":\"Iceland\",\"70\":\"India\",\"71\":\"Indonesia\",\"74\":\"Ireland\",\"75\":\"Israel\",\"76\":\"Italy\",\"78\":\"Japan\",\"79\":\"Jordan\",\"80\":\"Kazakhstan\",\"81\":\"Kenya\",\"82\":\"Kuwait\",\"83\":\"Kyrgyzstan\",\"84\":\"Lao People's Democratic Republic\",\"85\":\"Latvia\",\"86\":\"Lebanon\",\"87\":\"Lesotho\",\"88\":\"Liberia\",\"90\":\"Liechtenstein\",\"91\":\"Lithuania\",\"92\":\"Luxembourg\",\"93\":\"Macedonia\",\"94\":\"Madagascar\",\"95\":\"Malawi\",\"96\":\"Malaysia\",\"97\":\"Maldives\",\"98\":\"Mali\",\"99\":\"Malta\",\"100\":\"Mauritania\",\"101\":\"Mexico\",\"102\":\"Moldova\",\"103\":\"Monaco\",\"104\":\"Mongolia\",\"105\":\"Morocco\",\"106\":\"Mozambique\",\"107\":\"Namibia\",\"108\":\"Nepal\",\"109\":\"Netherlands\",\"110\":\"Netherlands Antilles\",\"111\":\"New Zealand\",\"112\":\"Nicaragua\",\"113\":\"Niger\",\"114\":\"Nigeria\",\"116\":\"Norway\",\"117\":\"Oman\",\"118\":\"Pakistan\",\"119\":\"Panama\",\"120\":\"Paraguay\",\"121\":\"Peru\",\"122\":\"Philippines\",\"123\":\"Poland\",\"124\":\"Portugal\",\"126\":\"Qatar\",\"127\":\"Reunion\",\"128\":\"Romania\",\"129\":\"Russia\",\"130\":\"Rwanda\",\"132\":\"Samoa (Independent)\",\"133\":\"Saudi Arabia\",\"134\":\"Senegal\",\"135\":\"Seychelles\",\"136\":\"Sierra Leone\",\"137\":\"Singapore\",\"138\":\"Slovakia\",\"139\":\"Slovenia\",\"140\":\"Somalia\",\"141\":\"South Africa\",\"142\":\"South Korea\",\"143\":\"Spain\",\"144\":\"Sri Lanka\",\"146\":\"Suriname\",\"147\":\"Swaziland\",\"148\":\"Sweden\",\"149\":\"Switzerland\",\"152\":\"Taiwan\",\"153\":\"Tanzania\",\"154\":\"Thailand\",\"155\":\"Togo\",\"156\":\"Tunisia\",\"157\":\"Turkiye\",\"158\":\"Turkmenistan\",\"159\":\"Uganda\",\"161\":\"Ukraine\",\"162\":\"United Arab Emirates\",\"163\":\"Uruguay\",\"164\":\"USA\",\"165\":\"Uzbekistan\",\"166\":\"Vatican City State (Holy See)\",\"167\":\"Venezuela\",\"168\":\"Vietnam\",\"169\":\"Virgin Islands (British)\",\"170\":\"Yemen\",\"173\":\"Zambia\",\"174\":\"Zimbabwe\",\"175\":\"Antigua And Barbuda\",\"176\":\"Anguilla\",\"179\":\"Aruba\",\"180\":\"Brunei Darussalam\",\"181\":\"Bouvet Island\",\"183\":\"Cook Islands\",\"185\":\"Christmas Island\",\"187\":\"Dominican Republic\",\"188\":\"Western Sahara\",\"189\":\"Falkland Islands\",\"191\":\"Faroe Islands\",\"192\":\"Grenada\",\"193\":\"French Guiana\",\"194\":\"Gibraltar\",\"195\":\"Greenland\",\"196\":\"Guadeloupe\",\"198\":\"Guatemala\",\"200\":\"Haiti\",\"202\":\"Jamaica\",\"203\":\"Kiribati\",\"204\":\"Comoros\",\"205\":\"Saint Kitts and Nevis\",\"206\":\"Saint Lucia\",\"207\":\"Marshall Islands\",\"208\":\"Macau\",\"210\":\"Martinique\",\"212\":\"Mauritius\",\"213\":\"New Caledonia\",\"214\":\"Norfolk Island\",\"215\":\"Nauru\",\"217\":\"Niue\",\"219\":\"Papua New Guinea\",\"221\":\"Pitcairn\",\"222\":\"Palau\",\"223\":\"Solomon Islands\",\"225\":\"Svalbard and Jan Mayen Islands\",\"227\":\"San Marino\",\"232\":\"Tonga\",\"233\":\"Timor-Leste\",\"234\":\"Trinidad and Tobago\",\"235\":\"Tuvalu\",\"237\":\"Saint Vincent and the Grenadines\",\"239\":\"Vanuatu\",\"241\":\"Mayotte\",\"242\":\"Myanmar\",\"255\":\"Sao Tome and Principe\",\"257\":\"South Georgia and the South Sandwich Islands\",\"260\":\"Tajikistan\",\"262\":\"United Kingdom\",\"268\":\"Costa Rica\",\"270\":\"Guernsey\",\"272\":\"North Korea\",\"274\":\"Afghanistan\",\"275\":\"Cote D'Ivoire\",\"276\":\"Cuba\",\"277\":\"French Polynesia\",\"278\":\"Iran\",\"279\":\"Iraq\",\"281\":\"Libya\",\"282\":\"Palestine\",\"285\":\"Syria\",\"286\":\"Aaland Islands\",\"287\":\"Turks &#038; Caicos Islands\",\"288\":\"Jersey  (Channel Islands)\",\"289\":\"Dominica\",\"290\":\"Montenegro\",\"293\":\"Sudan\",\"294\":\"Montserrat\",\"298\":\"Curacao\",\"302\":\"Sint Maarten\",\"311\":\"South Sudan\",\"315\":\"Republic of Kosovo\",\"318\":\"Congo, Democratic Republic of the\",\"323\":\"Isle of Man\",\"324\":\"Saint Martin\",\"325\":\"Bonaire, Saint Eustatius and Saba\",\"326\":\"Serbia\",\"327\":\"Saint Barthelemy\"},\"defaultcountry\":164},\"interests_179003\":{\"name\":\"interests_179003\",\"label\":\"Your Interests\",\"helper_text\":\"\",\"type\":\"checkbox\",\"required\":false,\"choices\":[],\"audience_field_name\":\"Your Interests\",\"enabled\":false,\"order\":null,\"field_type\":\"group\",\"group_id\":179003}}).find(function(f) { return f.name === fieldName &#038;&#038; f.type === 'smsphone'; });\n      var isRequired = smsField ? smsField.required : false;\n      var shouldAppendCountryCode = smsNotRequiredRemoveCountryCodeEnabled ? isRequired : true;\n      \n      var phoneInput = document.querySelector('#mce-' + fieldName);\n      if (phoneInput &#038;&#038; defaultProgram.countryCallingCode &#038;&#038; shouldAppendCountryCode) {\n        phoneInput.value = defaultProgram.countryCallingCode;\n      }\n      \n\n\n      displayFlag?.addEventListener('click', function(e) {\n        dropdown.focus();\n      });\n\n\n      dropdown?.addEventListener('change', function() {\n        const selectedCountry = this.value;\n        \n        if (!selectedCountry || typeof selectedCountry !== 'string') {\n          return;\n        }\n        \n        const flagSpan = displayFlag?.querySelector('#flag-emoji-' + fieldName);\n        if (flagSpan) {\n          flagSpan.textContent = getCountryUnicodeFlag(selectedCountry);\n          flagSpan.setAttribute('aria-label', sanitizeHtml(selectedCountry) + ' flag');\n        }\n\n         \n        const selectedProgram = window.MC?.smsPhoneData?.programs.find(function(program) {\n          return program &#038;&#038; program.countryCode === selectedCountry;\n        });\n\n        var smsNotRequiredRemoveCountryCodeEnabled = true;\n        var smsField = Object.values({\"EMAIL\":{\"name\":\"EMAIL\",\"label\":\"Email Address\",\"helper_text\":\"\",\"type\":\"email\",\"required\":true,\"audience_field_name\":\"Email Address\",\"merge_id\":0,\"help_text_enabled\":false,\"enabled\":true,\"order\":0,\"field_type\":\"merge\"},\"FNAME\":{\"name\":\"FNAME\",\"label\":\"First Name\",\"helper_text\":\"\",\"type\":\"text\",\"required\":false,\"audience_field_name\":\"First Name\",\"merge_id\":1,\"help_text_enabled\":false,\"enabled\":false,\"order\":null,\"field_type\":\"merge\"},\"LNAME\":{\"name\":\"LNAME\",\"label\":\"Last Name\",\"helper_text\":\"\",\"type\":\"text\",\"required\":false,\"audience_field_name\":\"Last Name\",\"merge_id\":2,\"help_text_enabled\":false,\"enabled\":false,\"order\":null,\"field_type\":\"merge\"},\"ADDRESS\":{\"name\":\"ADDRESS\",\"label\":\"Address\",\"helper_text\":\"\",\"type\":\"address\",\"required\":false,\"audience_field_name\":\"Address\",\"enabled\":false,\"order\":null,\"field_type\":\"merge\",\"merge_id\":3,\"countries\":{\"2\":\"Albania\",\"3\":\"Algeria\",\"4\":\"Andorra\",\"5\":\"Angola\",\"6\":\"Argentina\",\"7\":\"Armenia\",\"8\":\"Australia\",\"9\":\"Austria\",\"10\":\"Azerbaijan\",\"11\":\"Bahamas\",\"12\":\"Bahrain\",\"13\":\"Bangladesh\",\"14\":\"Barbados\",\"15\":\"Belarus\",\"16\":\"Belgium\",\"17\":\"Belize\",\"18\":\"Benin\",\"19\":\"Bermuda\",\"20\":\"Bhutan\",\"21\":\"Bolivia\",\"22\":\"Bosnia and Herzegovina\",\"23\":\"Botswana\",\"24\":\"Brazil\",\"25\":\"Bulgaria\",\"26\":\"Burkina Faso\",\"27\":\"Burundi\",\"28\":\"Cambodia\",\"29\":\"Cameroon\",\"30\":\"Canada\",\"31\":\"Cape Verde\",\"32\":\"Cayman Islands\",\"33\":\"Central African Republic\",\"34\":\"Chad\",\"35\":\"Chile\",\"36\":\"China\",\"37\":\"Colombia\",\"38\":\"Congo\",\"40\":\"Croatia\",\"41\":\"Cyprus\",\"42\":\"Czech Republic\",\"43\":\"Denmark\",\"44\":\"Djibouti\",\"45\":\"Ecuador\",\"46\":\"Egypt\",\"47\":\"El Salvador\",\"48\":\"Equatorial Guinea\",\"49\":\"Eritrea\",\"50\":\"Estonia\",\"51\":\"Ethiopia\",\"52\":\"Fiji\",\"53\":\"Finland\",\"54\":\"France\",\"56\":\"Gabon\",\"57\":\"Gambia\",\"58\":\"Georgia\",\"59\":\"Germany\",\"60\":\"Ghana\",\"61\":\"Greece\",\"63\":\"Guinea\",\"64\":\"Guinea-Bissau\",\"65\":\"Guyana\",\"66\":\"Honduras\",\"67\":\"Hong Kong\",\"68\":\"Hungary\",\"69\":\"Iceland\",\"70\":\"India\",\"71\":\"Indonesia\",\"74\":\"Ireland\",\"75\":\"Israel\",\"76\":\"Italy\",\"78\":\"Japan\",\"79\":\"Jordan\",\"80\":\"Kazakhstan\",\"81\":\"Kenya\",\"82\":\"Kuwait\",\"83\":\"Kyrgyzstan\",\"84\":\"Lao People's Democratic Republic\",\"85\":\"Latvia\",\"86\":\"Lebanon\",\"87\":\"Lesotho\",\"88\":\"Liberia\",\"90\":\"Liechtenstein\",\"91\":\"Lithuania\",\"92\":\"Luxembourg\",\"93\":\"Macedonia\",\"94\":\"Madagascar\",\"95\":\"Malawi\",\"96\":\"Malaysia\",\"97\":\"Maldives\",\"98\":\"Mali\",\"99\":\"Malta\",\"100\":\"Mauritania\",\"101\":\"Mexico\",\"102\":\"Moldova\",\"103\":\"Monaco\",\"104\":\"Mongolia\",\"105\":\"Morocco\",\"106\":\"Mozambique\",\"107\":\"Namibia\",\"108\":\"Nepal\",\"109\":\"Netherlands\",\"110\":\"Netherlands Antilles\",\"111\":\"New Zealand\",\"112\":\"Nicaragua\",\"113\":\"Niger\",\"114\":\"Nigeria\",\"116\":\"Norway\",\"117\":\"Oman\",\"118\":\"Pakistan\",\"119\":\"Panama\",\"120\":\"Paraguay\",\"121\":\"Peru\",\"122\":\"Philippines\",\"123\":\"Poland\",\"124\":\"Portugal\",\"126\":\"Qatar\",\"127\":\"Reunion\",\"128\":\"Romania\",\"129\":\"Russia\",\"130\":\"Rwanda\",\"132\":\"Samoa (Independent)\",\"133\":\"Saudi Arabia\",\"134\":\"Senegal\",\"135\":\"Seychelles\",\"136\":\"Sierra Leone\",\"137\":\"Singapore\",\"138\":\"Slovakia\",\"139\":\"Slovenia\",\"140\":\"Somalia\",\"141\":\"South Africa\",\"142\":\"South Korea\",\"143\":\"Spain\",\"144\":\"Sri Lanka\",\"146\":\"Suriname\",\"147\":\"Swaziland\",\"148\":\"Sweden\",\"149\":\"Switzerland\",\"152\":\"Taiwan\",\"153\":\"Tanzania\",\"154\":\"Thailand\",\"155\":\"Togo\",\"156\":\"Tunisia\",\"157\":\"Turkiye\",\"158\":\"Turkmenistan\",\"159\":\"Uganda\",\"161\":\"Ukraine\",\"162\":\"United Arab Emirates\",\"163\":\"Uruguay\",\"164\":\"USA\",\"165\":\"Uzbekistan\",\"166\":\"Vatican City State (Holy See)\",\"167\":\"Venezuela\",\"168\":\"Vietnam\",\"169\":\"Virgin Islands (British)\",\"170\":\"Yemen\",\"173\":\"Zambia\",\"174\":\"Zimbabwe\",\"175\":\"Antigua And Barbuda\",\"176\":\"Anguilla\",\"179\":\"Aruba\",\"180\":\"Brunei Darussalam\",\"181\":\"Bouvet Island\",\"183\":\"Cook Islands\",\"185\":\"Christmas Island\",\"187\":\"Dominican Republic\",\"188\":\"Western Sahara\",\"189\":\"Falkland Islands\",\"191\":\"Faroe Islands\",\"192\":\"Grenada\",\"193\":\"French Guiana\",\"194\":\"Gibraltar\",\"195\":\"Greenland\",\"196\":\"Guadeloupe\",\"198\":\"Guatemala\",\"200\":\"Haiti\",\"202\":\"Jamaica\",\"203\":\"Kiribati\",\"204\":\"Comoros\",\"205\":\"Saint Kitts and Nevis\",\"206\":\"Saint Lucia\",\"207\":\"Marshall Islands\",\"208\":\"Macau\",\"210\":\"Martinique\",\"212\":\"Mauritius\",\"213\":\"New Caledonia\",\"214\":\"Norfolk Island\",\"215\":\"Nauru\",\"217\":\"Niue\",\"219\":\"Papua New Guinea\",\"221\":\"Pitcairn\",\"222\":\"Palau\",\"223\":\"Solomon Islands\",\"225\":\"Svalbard and Jan Mayen Islands\",\"227\":\"San Marino\",\"232\":\"Tonga\",\"233\":\"Timor-Leste\",\"234\":\"Trinidad and Tobago\",\"235\":\"Tuvalu\",\"237\":\"Saint Vincent and the Grenadines\",\"239\":\"Vanuatu\",\"241\":\"Mayotte\",\"242\":\"Myanmar\",\"255\":\"Sao Tome and Principe\",\"257\":\"South Georgia and the South Sandwich Islands\",\"260\":\"Tajikistan\",\"262\":\"United Kingdom\",\"268\":\"Costa Rica\",\"270\":\"Guernsey\",\"272\":\"North Korea\",\"274\":\"Afghanistan\",\"275\":\"Cote D'Ivoire\",\"276\":\"Cuba\",\"277\":\"French Polynesia\",\"278\":\"Iran\",\"279\":\"Iraq\",\"281\":\"Libya\",\"282\":\"Palestine\",\"285\":\"Syria\",\"286\":\"Aaland Islands\",\"287\":\"Turks &#038; Caicos Islands\",\"288\":\"Jersey  (Channel Islands)\",\"289\":\"Dominica\",\"290\":\"Montenegro\",\"293\":\"Sudan\",\"294\":\"Montserrat\",\"298\":\"Curacao\",\"302\":\"Sint Maarten\",\"311\":\"South Sudan\",\"315\":\"Republic of Kosovo\",\"318\":\"Congo, Democratic Republic of the\",\"323\":\"Isle of Man\",\"324\":\"Saint Martin\",\"325\":\"Bonaire, Saint Eustatius and Saba\",\"326\":\"Serbia\",\"327\":\"Saint Barthelemy\"},\"defaultcountry\":164},\"interests_179003\":{\"name\":\"interests_179003\",\"label\":\"Your Interests\",\"helper_text\":\"\",\"type\":\"checkbox\",\"required\":false,\"choices\":[],\"audience_field_name\":\"Your Interests\",\"enabled\":false,\"order\":null,\"field_type\":\"group\",\"group_id\":179003}}).find(function(f) { return f.name === fieldName &#038;&#038; f.type === 'smsphone'; });\n        var isRequired = smsField ? smsField.required : false;\n        var shouldAppendCountryCode = smsNotRequiredRemoveCountryCodeEnabled ? isRequired : true;\n        \n        var phoneInput = document.querySelector('#mce-' + fieldName);\n        if (phoneInput &#038;&#038; selectedProgram.countryCallingCode &#038;&#038; shouldAppendCountryCode) {\n          phoneInput.value = selectedProgram.countryCallingCode;\n        }\n        \n        \n        updateSmsLegalText(selectedCountry, fieldName);\n        updatePlaceholder(selectedCountry, fieldName);\n        updateCountryCodeInstruction(selectedCountry, fieldName);\n      });\n    }\n\n    document.addEventListener('DOMContentLoaded', function() {\n      const smsPhoneFields = document.querySelectorAll('[id^=\"country-select-\"]');\n      \n      smsPhoneFields.forEach(function(dropdown) {\n        const fieldName = dropdown?.id.replace('country-select-', '');\n        initializeSmsPhoneDropdown(fieldName);\n      });\n    });\n    <\/script><\/div>\n\n<\/center>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p>___<br><br>Process Primer is an independent business and IT process consulting company. Our views and approaches are based on the Lean Six Sigma process improvement methodology as well as our own experiences in organizational leadership as well as business process management and automation.<br><br>Alwin<br>Your Friendly Neighbourhood Process Consultant<br><br><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/www.processprimer.com\/#contact\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/processprimer.com\/blog\/wp-content\/uploads\/2025\/06\/contact-us-1.png\" alt=\"\" class=\"wp-image-3782\" style=\"width:144px;height:auto\" srcset=\"https:\/\/processprimer.com\/blog\/wp-content\/uploads\/2025\/06\/contact-us-1.png 512w, https:\/\/processprimer.com\/blog\/wp-content\/uploads\/2025\/06\/contact-us-1-300x300.png 300w, https:\/\/processprimer.com\/blog\/wp-content\/uploads\/2025\/06\/contact-us-1-150x150.png 150w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A culture of continuous improvement can create never-ending quality, efficiency, innovation, and profitability opportunities in any business. Process improvement is at the heart of this culture and we&#8217;re going to show you how to succeed on process improvement initiatives. 70%&#8230;<\/p>\n","protected":false},"author":2,"featured_media":1668,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,3,5],"tags":[],"class_list":["post-1478","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to","category-process-improvement","category-tips"],"_links":{"self":[{"href":"https:\/\/processprimer.com\/blog\/wp-json\/wp\/v2\/posts\/1478","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/processprimer.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/processprimer.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/processprimer.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/processprimer.com\/blog\/wp-json\/wp\/v2\/comments?post=1478"}],"version-history":[{"count":8,"href":"https:\/\/processprimer.com\/blog\/wp-json\/wp\/v2\/posts\/1478\/revisions"}],"predecessor-version":[{"id":4303,"href":"https:\/\/processprimer.com\/blog\/wp-json\/wp\/v2\/posts\/1478\/revisions\/4303"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/processprimer.com\/blog\/wp-json\/wp\/v2\/media\/1668"}],"wp:attachment":[{"href":"https:\/\/processprimer.com\/blog\/wp-json\/wp\/v2\/media?parent=1478"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/processprimer.com\/blog\/wp-json\/wp\/v2\/categories?post=1478"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/processprimer.com\/blog\/wp-json\/wp\/v2\/tags?post=1478"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}